Industry leaders gather March 19, 2026 as SAAFFI’s annual seminar explores AI revolution, sustainability challenges, and Africa’s unique innovative solutions.
The SAAFFI 2026 seminar positions itself at the forefront of technology, sustainability, and human creativity. These three forces are redefining the future of the flavour and fragrance industry. By integrating AI, biotechnology, and consumer-driven innovation, the seminar highlights a shift from traditional development methods to agile, data-informed, and ethical innovation models.
Global insights
The seminar balances global expertise with African perspectives. International leaders will share insights alongside local voices in green chemistry, AI, and sustainable farming. This inclusive approach ensures that innovation is both globally informed and locally anchored.
A predictive event for the industry
Now in its 24th year, the SAAFFI seminar is a key event for the South African flavour and fragrance sector. It offers strategic foresight, practical workshops, and networking opportunities. The event focuses on collaboration, skills development, and leadership to help industry professionals navigate rapid technological changes.
Keynote address and workshop
The final keynote address, by James Maisiri, researcher, author, 3 times TEDx speaker, professional speaker as well as a thought leader on AI, African labour markets and culture entitled “If Africa does not shape AI, AI will shape Africa”. This presentation is a must for all leaders, thinkers, employers, employees, and people with forward-focussed vision.
The hands-on Workshop will invite participants to explore and work on project with relevance to the industry. Future This session is sure to leave all participants informed, motivated and challenged (and even a little entertained!). Prizes for the best team always add to the fun!
The face-to-face full-day event will be held on Thursday 19th March 2026 at The Gordon Institute of Business Science (GIBS) in Illovo, Johannesburg
Event details:
- Date: Thursday, 19 March 2026
- Location: The Gordon Institute of Business Science (GIBS), Illovo, Johannesburg
- Audience: Professionals from the flavour and fragrance industry, FMCG companies, academia, and more.
