Savanna has launched the first juniper-flavoured cider in the South African market, challenging category norms and innovating in line with evolving consumer needs and category trends.
Savanna Jean offers a crisp apple taste with a hint of juniper berries and is bound to be a favourite among Savanna fans and new converts across the country.
Savanna Jean offers a crisp apple taste with a hint of juniper berries
Fancy doesn’t have to be complicated
Nowadays drinking craft spirits and cocktails is all about pageantry, pomp and circumstance. Savanna’s witty, playful and light-hearted take on this gentrified world shows the lovers of other juniper-infused drinks that you don’t need to drink Savanna Jean from a goblet filled with free-range blueberries at a pretentious artisan market in order to enjoy it. ‘People like to feel fancy and they like to drink fancy. But fancy doesn’t have to be complicated. All Savanna Jean needs is a slice of lemon in the neck for the perfect serve,’ says Eugene Lenford, marketing manager Savanna at Distell.
Savanna Jean
The Savanna Jean name was consumer-generated in a number of research groups that the brand held before launching this new variant. Lenford notes, ‘Savanna Jean was the clear favourite for the name of our new juniper-flavoured cider in all of the research groups. I guess the name itself lands the unpretentiousness and the uncomplicated nature of the product. Here we say Jean. We are really excited for South Africans to try our new Savanna Jean, the country’s first crisp, juniper-flavoured cider.’
