Simba launches uniquely South African inspired flavours

Following the recent launch of the What’s your Mmmzansi Flavour? campaign, Simba has announced the first in its series of new South African inspired flavours: Chilli Biltong.

Two of South Africa’s most loved flavours are colliding to create a truly local taste. It’s Simba’s new Mmmzansi Flavour, which brings together the deliciousness of biltong and chilli.

Simba chips has launched chilli biltong as its first Mmmzansi flavour

Simba is proud to announce the first in its series of new South African inspired flavours: Chilli Biltong.

Meat and chilli is an SA favourite

To bring the flavour into production, Simba went on a market research drive which revealed just how much South Africans love the flavour of meat and chilli.

As South Africans, our food and culture is ingrained in our heritage, bringing us together to celebrate happy moments. ‘Biltong has been a favourite Mzansi flavour for many decades, so when it came to selecting a new meaty flavour to be part of Simba’s range, Chilli Biltong was a great choice to celebrate South African heritage with a twist,’ says Unathi Mhlatyana, MU GM SSA, at PepsiCo.

Flavour up summer

Now Simba is expanding their search for which flavours are South African’s favourites by including, well, everyone! Simba is calling people from every corner and kitchen of the country to have their say and stand a chance to win R5million in daily cash prizes to flavour up their Summer. All you need to do is purchase any promotional pack of Simba chips and share your favourite Mmmzansi flavour.