Soufflet Malt and HEINEKEN Beverages have entered a commercial partnership in South Africa, with Soufflet Malt set to supply malt used in Heineken’s South African operations.
A technologically advanced and sustainable facility
As part of this agreement, Soufflet Malt will invest €100 million to build a new malting facility, strategically located next to HEINEKEN’s Sedibeng Brewery near Johannesburg, and set to be operational by mid-2027.
The new facility will be the most technologically advanced malthouse in South Africa and will produce 50% fewer emissions than the industry average by using trigeneration and solar energy. Its location next to the brewery will enable malt to be transferred via conveyors, reducing both emissions and costs.
Supporting local farmers
Soufflet Malt has been working in the region for years, building partnerships with commercial and developing farmers. Through training, mentoring, and commercial support, the company is helping farmers adopt best practices to grow premium barley.
Driving sustainability and local growth
This malting facility will play a key role in achieving both companies’ sustainability goals, creating local employment, and bolstering HEINEKEN’s supply chain in South Africa.
“This significant investment by Soufflet Malt, in partnership with our company, marks a monumental commitment to South Africa and is a venture we are immensely proud to be part of,” said HEINEKEN Beverages MD, Jordi Borrut. “This project aligns with our ‘Brew a Better World’ agenda, underpinned by sustainable practices and supporting the communities in which we operate.”
A partnership for the future
Jorge Solis, CEO of Soufflet Malt, added, “This partnership reflects Soufflet Malt’s ability to deliver agile and locally tailored solutions to global clients like HEINEKEN. We are proud to support HEINEKEN Beverages in delivering its ambitious vision for South Africa.”
Guillaume Couture, President EMEA at Soufflet Malt, concluded, “Our collaboration with HEINEKEN Beverages marks an exciting chapter for Soufflet Malt. We look forward to fostering sustainable barley farming and contributing to South Africa’s long-term prosperity.”
