CCL Labels provides a range of sustainability-driven solutions tailored to the functional drinks segment.
Technologies designed for circularity
CCL Labels offers a broad portfolio of solutions that help reduce environmental impact while maintaining the performance and shelf appeal required in the functional drinks segment.
Key sustainability-focused technologies include:
- EcoFloat® WHITE, a floatable label solution that separates efficiently from PET during recycling, supporting high-quality recyclate while delivering the light blocking in the sleeve – enabling brands with light-sensitive products to move from opaque containers to transparent PET containers that are recycled in a closed loop.
- EcoShear®, a pressure-sensitive label technology engineered to shear cleanly from glass containers during the sorting and recycling process, helping to minimise contamination in recycling streams.
- WashOff labels, designed to detach reliably during standard washing processes of returnable glass or PET bottles, enabling early removal of labels and adhesives in re-use and re-fill schemes.
- EcoStream® PSL labels, which are removed cleanly and efficiently in one piece during recycling, supporting clean separation from PET bottles and improving recyclate purity.
- Monomaterial pouches for drinks, designed to support recyclability by using a single material structure, offering a lightweight and resource-efficient alternative for emerging functional beverage formats.
Together, these solutions help beverage brands improve material recovery, reduce waste, and move closer to closed-loop packaging systems.
Sustainable growth in functional beverages
“Functional drinks are at the intersection of health, innovation, and sustainability,” said Reinhard Streit, Group Vice President Food & Beverage Global, CCL Labels. “Brands are moving fast to address consumer demand for probiotics, protein, and better-for-you refreshment—but packaging must evolve just as quickly. Our goal is to provide labelling and packaging solutions that support recyclability and circularity while allowing brands to stand out and clearly communicate value to consumers.”
A circular beverage economy
With its global footprint and deep expertise in beverage packaging, CCL Labels is helping shape a more sustainable future for functional drinks—where innovation in health and wellness goes hand in hand with responsible packaging design.
