The Coca-Cola Company recently announced it will be reshaping its approach to packaging. The beverage giant set a global goal to help collect and recycle the equivalent of 100 per cent of its packaging by 2030.
This goal is the cornerstone of the company’s new packaging World Without Waste vision, which the Coca-Cola system intends to back with a multi-year investment. This includes on-going work to make packaging 100 per cent recyclable.
‘The world has a packaging problem. Like all companies, we have a responsibility to help solve it,’ says James Quincey, president and CEO of The Coca-Cola Company.
He says through the World Without Waste vision, the company is investing in making the packaging problem a thing of the past.
The Coca-Cola system aims to produce bottles with an average of 50 per cent recycled content by 2030. The goal is to set a new global standard for beverage packaging.