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The power of packaging

Amid skills gaps, volatile markets and tighter rules, packaging can still win the sale at shelf. Discover how KHS’s holistic line strategy unites flexible formats, robust product protection and sustainable materials with uptime, efficiency and total cost control—so your beverage brand stands out profitably.


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3 min read 3 min

Political crises, economic instability, lack of specialist workers and an increasing number of regulatory requirements: the beverage and packaging industries are facing massive upheaval. KHS supports its customers worldwide with a holistic line strategy that gives them maximum flexibility, reliability, cost-effectiveness and sustainability.

It’s a familiar scenario: trawling around the supermarket, you’re presented with row after row of products of all shapes and colors, all of them full of promise. Your eye roves along the jam-packed shelves and suddenly comes to an abrupt halt. It’s already made a decision – while your brain’s still thinking about which item is best. In many cases, it’s the packaging that triggers your decision to buy. So that it convinces consumers and companies alike, the entire package has to be just right, providing a pleasing design combined with uncompromising product protection and sustainable materials at an attractive price.

KHS meets these high demands with its holistic line strategy. This starts with the packaging design and culminates in the development of perfectly orchestrated line systems and solutions that are ideally tailored to market requirements and the individual needs of the customer. In doing so, the turnkey supplier from Dortmund, Germany, offers its clients processes that boast a maximum of flexibility, reliability and cost-effectiveness.

Reliable, flexible and cost – effective

Thanks to this strategic alignment, KHS is able to give its customers key support in overcoming the challenges of our day and age. On the one hand, these include the world’s turbulent political situation with its growing number of conflicts and the negative consequences these are having on the economy, such as rising energy costs, higher prices for raw materials and persistent problems with the supply chain. The USA’s unpredictable tariffs policy is causing additional instability, creating great uncertainty and compounding the financial burden on companies in general. On the other hand, lots of producers in the beverage and food sector are battling with an acute lack of specialist workers. The availability of qualified operating personnel has dropped worldwide over the past few years. In return, the demand for fully or partly automatic systems has risen steeply.

The manifold legal provisions businesses in the beverage and packaging industries are confronted with on a global scale are also proving to be a considerable challenge. The most recent example of this is the European Union’s new Packaging and Packaging Waste Regulation (PPWR) that will mean profound change – not all of it foreseeable at present – for the entire sector.Resource-conserving packaging and increased use of recycled materials in particular are therefore very much in demand. The worldwide requirement for low-plastic or plastic-free systems has significantly increased in the last few years, especially with regard to secondary packaging. Here, there’s a definite shift towards cardboard, paper and plastic film that contains a high percentage of recyclate

Resource-conserving packaging

With its Nature MultiPack, KHS has taken on a pioneering role in establishing plastic-free packaging on an international scale. In many regions of the world, particularly in Asia, Africa and South America, secondary packaging made of film and PET bottles continue to dominate the market. KHS helps companies worldwide to develop and establish sustainable packaging, whether for secondary film, cardboard, paper and adhesive dot applications or for primary can, carton, glass and PET containers. In doing so, together with its customers KHS strives to meet corporate sustainability targets and fully comply with legal requirements. In its plastic systems and solutions, the Dortmund packaging and line specialist strongly centers on increased use of recyclate and lightweighting.

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