VITESSENCE® Pea 100 HD protein is Ingredion Incorporated’s latest innovation, designed to optimise cold-pressed bars.
This pea protein solution enhances texture, maintains softness throughout shelf life, and delivers a smooth, creamy mouthfeel, meeting consumer demand for indulgent and nutritious snacks. Formulating cold-pressed bars with plant proteins often leads to challenges like increased firmness and gritty textures over time. VITESSENCE® Pea 100 HD protein addresses these issues, ensuring a superior eating experience.
Muserref Karadayi, business manager for healthful solutions EMEA at Ingredion, explains, “Our VITESSENCE® Pea 100 HD pea protein reduces the challenges cold-pressed bar manufacturers face and enables them to build product superiority in areas that matter to consumers, especially in the area of texture, which is a significant factor.”
Key benefits:
Enhanced texture and mouthfeel
- Provides a smooth, creamy texture with a clean break.
- Reduces chalky, gritty, or powdery mouthfeel.
Nutritional value
- Supports “source of protein” or “high protein” claims.
- Aligns with consumer demand for healthier, cleaner-label products.
Versatility
- Performs well in cold-pressed bars and other bakery applications.
- Maintains desirable texture across various baked formats.
Meeting consumer expectations
Ingredion’s proprietary ATLAS 2025 research highlights that nutritional information is a top priority for consumers, ranking third after brand and ingredient list. VITESSENCE® Pea 100 HD protein not only supports cleaner labels but also delivers the indulgent textures and balanced taste consumers crave.
VITESSENCE® Pea 100 HD protein is a game-changer for cold-pressed bar manufacturers, offering solutions to texture challenges while enhancing nutritional value. With its smooth mouthfeel, low plant flavour, and versatility, it’s set to drive consumer loyalty and satisfaction.
