FiberWise introduces innovative eco-friendly trays, reducing plastic use by 70%, supporting sustainability for fresh meat and convenience food producers.
FiberWise™ is aiming to lead the way in sustainable packaging innovation with its fibre-based tray solutions. Designed to address growing environmental concerns, the new tray offers a sustainable alternative to conventional rigid plastic trays, boasting key benefits that make it a clear choice for eco-conscious producers of fresh meat and convenience foods. FiberWise will premiere at CFIA in Rennes.
With over 100 years of Hartmann’s experience in rough moulded fibre technology, FiberWise™ offers fresh food trays that minimise the environmental footprint without compromising the efficiency of existing tray sealing packaging systems.
Made from 100% renewable resources, FiberWise™ reduces plastic usage by 70%, compared to traditional rigid PET or PP plastic trays, which provides a tangible solution for reducing waste and contributing to a circular economy.
FiberWise™ consumer appealing packaging
Consumers are increasingly opting for fibre-based packaging due to its strong alignment with their sustainability values. FiberWise™ integrates seamlessly into standard re-pulping processes, making it a convenient and responsible choice for those committed to sustainability. One of the standout features is its separability, which allows for efficient recycling of the fibre and plastic component, ensuring materials are repurposed. This innovation enables consumers to make responsible choices by opting for a packaging solution that is easy to recycle and environmentally friendly.
Plug & Play – tried, tested and approved
Due to its sturdy design, FiberWise™ MAP barrier trays offer proven ‘machinability’,with a plug-and-play concept, requiring minimal or no investment by the producer. The tray is easily denested and runs seamlessly at high speeds on existing tray sealer lines without the need for new tools. FiberWise™ will seal against numerous standard top film options.
The future of trays
“FiberWise™ presents a viable, eco-friendly alternative with the potential to transform the packaging market over the long term”, says Kati Ørskov, business unit director, Hartmann.
