GNT has announced the opening of its first dedicated China office for EXBERRY® colours in Shanghai.
This strategic move aims to meet the growing demand for plant-based, clean-label food and beverage solutions in the Chinese market. The new office includes a sales and application laboratory to provide faster, tailored support to local manufacturers.
EXBERRY® colours are made from non-GMO fruits, vegetables, and plants using physical processing methods and water. Under China’s new industry standards, these concentrates are classified as Coloring Foods, allowing clean-label declarations such as “carrot colouring ingredient.” This aligns with the increasing consumer demand for natural and transparent food products.
Committed to innovation and collaboration
The Shanghai application laboratory will enable GNT to offer Chinese customers faster and more tailored application support. It will also serve as a hub for customer training sessions, workshops, and services like concept innovation, formulation support, and stability testing.
Andreas Thiede, general manager APAC at GNT Group, stated:
“Together, this office and application lab demonstrate our commitment and long-term strategic growth ambition in China. Customers here move fast – and they expect partners to be able to move with them. Now, with a local team in place, we can support this growth with faster decisions, closer collaboration, and tailored solutions.”
Unlocking growth opportunities in China
EXBERRY® colours are available in hundreds of vibrant, stable shades suitable for almost any food or drink application. The new office and lab will allow GNT to strengthen relationships with Chinese manufacturers and unlock new growth opportunities.
Victor Foo, GNT group’s head of sales for China, added:
“Our new application lab allows customers to visit us, collaborate face to face, and receive tailored training that supports their teams and applications. This helps us work faster together, strengthen relationships, and unlock new growth opportunities across China.”
