Woodlands Dairy has launched an exciting 12-week campaign for its First Choice Power Cup, aiming to engage South Africans through thrilling prizes and increased sales.
Running from September to mid-December, this initiative targets growth in sales, repeat orders, and consumer demand across wholesale and hybrid channels.
Marilee Jansen van Nieuwenhuizen, brand manager at Woodlands Dairy and First Choice, explains, “First Choice is calling on wholesalers, traders, merchandisers, and consumers to join the Power Cup campaign. It’s designed to drive volume, encourage repeat orders, and build lasting customer engagement.”
Exciting rewards for all stakeholders
The Power Cup campaign offers rewards at every level:
- Wholesalers: Boost measurable sales growth and get closer to winning R50,000 in free First Choice stock.
- Traders: Increase consumer purchases to earn valuable business rewards.
- Merchandisers & Sales Agents: Highlight Power Cup with engaging promotions for a chance to win R10,000 cash prizes.
- Consumers: Enjoy the nutritious, long-lasting Power Cup, perfect for life on the go, while getting chances to win instant prizes and exciting experiences.
“This campaign ensures benefits for everyone involved. From wholesalers to end consumers, the initiative adds value at every stage of the route to market,” adds Jansen van Nieuwenhuizen.
Measuring success and sustaining demand
The campaign is closely monitored to ensure impact. Metrics such as consumer entries, purchase patterns, and peak sales periods will be tracked. Success is also measured through creative in-store displays, increased wholesaler targets, and innovative use of promotions supported by photo proof.
Jansen van Nieuwenhuizen explains, “This isn’t just about a short-term spike. Our layered market approach focuses on sustainable sales, brand visibility, and consumer engagement through all touchpoints, including wholesalers, traders, Spazas, street vendors, and end consumers.”
How to join the campaign
Getting involved is simple:
- Buy the First Choice Power Cup.
- Enter and stand a chance to win.
- Win instant prizes or compete for big rewards like stock credits and cash prizes.
Whether you’re stocking up for school, work, or life on the go, the Power Cup suits every lifestyle. As Jansen van Nieuwenhuizen concludes, “With Power Cup, everyone wins.”
About First Choice Power Cup
First Choice Power Cup is a delicious, long-life dairy snack from Woodlands Dairy, created for South Africans who need convenient, on-the-go nutrition. Packed with goodness, Power Cup is both nutritious and satisfying, making it ideal for school, work, and everyday snacking.
The range comes in a variety of popular flavours, including:
- Vanilla
- Strawberry
- Mixed Fruit & Vanilla Custard
- Coconut
- Strawberry & Banana
- Granadilla
- Cream Soda
