Mark your calendars for August 12-14, 2026, when the pet industry’s most influential professionals gather at the Mandalay Bay Convention Center in Las Vegas for SuperZoo.
North America’s largest and most comprehensive pet retail event. Whether you’re in pet food manufacturing, grooming services, or any sector of the pet care industry, SuperZoo offers unparalleled opportunities for product discovery, networking, and business growth.
What is SuperZoo?
Presented by the World Pet Association (WPA), SuperZoo has been the cornerstone of the pet industry for over 75 years. This milestone trade show serves as the central hub where manufacturers, suppliers, retailers, distributors, and groomers converge to discover innovations, forge partnerships, and shape the future of pet care.
SuperZoo 2026 continues this legacy as the must-attend event for pet industry professionals seeking to stay ahead of market trends and connect with key decision-makers.
Why SuperZoo matters for pet food manufacturers
SuperZoo features over 1,100 exhibitors displaying more than 1,000 new product launches annually. For pet food manufacturers, this creates an exceptional platform to:
- Showcase new formulations and product lines
- Meet qualified buyers with substantial purchasing budgets
- Compete alongside industry leaders and emerging brands
- Conduct on-site demonstrations and sampling
Targeted industry segments
The show floor is strategically organised into specialised areas:
- Functional nutrition – Products focused on health-specific formulations
- Natural and health – Organic, clean-label, and wellness-focused foods
- Emerging brands area – Dedicated space for early-stage pet food companies
- Affiliate/Manufacturer – Packaging suppliers, ingredient sources, and co-packers
Registration
Registration for SuperZoo 2026 is currently open. The event takes place:
Dates: August 12-14, 2026
Location: Mandalay Bay Convention Center, Las Vegas, NV
