Euromonitor International is set to host the highly anticipated “Eyes on Africa 2026” forum in Johannesburg on 28 July 2026.
This one-day event will bring together senior business leaders and industry experts to explore Africa’s evolving consumer preferences, digital ecosystems, and actionable strategies for sustainable growth across the continent. The “Eyes on Africa 2026” forum will take place at The Tryst in Johannesburg, South Africa. Designed for senior business leaders and decision-makers, the event will feature insightful presentations, an executive panel, and interactive discussions.
Key themes:
- Emerging demand: Discover where new consumer and sector growth is taking shape across African markets.
- Shifting consumer priorities: Learn how fragmented preferences are reshaping purchase behaviours.
- Digital ecosystems: Understand how rapid digital adoption is transforming channels and distribution.
- Competitive dynamics: Gain insights into adapting strategies in a complex and shifting market landscape.
Actionable strategies for attendees
- Adapt products, channels, and marketing to fragmented consumer segments.
- Leverage digital infrastructure and partnerships for market entry and scaling.
- Translate market changes into effective business plans.
Practical takeaways for attendees
Attendees will leave with actionable strategies to:
- Adapt products, channels, and marketing to fragmented consumer segments.
- Leverage digital infrastructure and partnerships for market entry and scaling.
- Translate market changes into effective business plans.
Expert speakers and insights
The forum will feature Euromonitor’s regional and global research teams, including Christy Tawii, Regional Insight Manager. A mix of analysts and industry leaders will provide market intelligence and on-the-ground perspectives.
Why this event matters
Africa’s growth is entering a nuanced phase, requiring businesses to rethink traditional assumptions. Understanding local consumer shifts and digital trends is essential for capturing market share and scaling sustainably.
Event details and resources
- Date: 28 July 2026
- Location: The Tryst, Johannesburg, South Africa
- Event Page: Explore the Agenda
- Contact: Euromonitor Press Office — press@euromonitor.com
