Online trade in food is not only a booming market, in combination with a customer-oriented bricks and mortar trade it also offers numerous new opportunities as well as challenges. Under the motto Driving Online Grocery Forward: Strategies, Trends & Game Changers, the ‘E-Grocery Congress @ Anuga 2019’ is presenting the future-oriented trends and global visions in this environment for the second time in succession. The congress offers decision-makers from the trade and industry the opportunity to get to know the various forms and goals of digital strategies and check to see if they are implementable within one’s own company. Best practice examples and current trends will be graphically illustrated. At the same time, the congress offers the opportunity for strategic networking with international industry experts. The congress is being staged on Tuesday 8 October 2019, from 10 am onwards in the Congress Centre North at Koelnmesse.
Grocery 2.0 – Imperatives and keys to success
Bridging the grocery shopping convenience gap by understanding the customer journey and leveraging technology
Personalised marketing for the Consumer 3.0
Who’s the modern grocery shopper and how to deliver NextGen customer engagement that generates satisfaction and loyalty.
Health factor for market penetration
Understanding consumer behaviours regarding healthy eating to evaluate, source and position your offerings on digital shelves and in-store.
Performance through logistics and delivery
Outsourcing vs. in-house logistics; delivery vs. pick-up: Novel ways and tactics to win the fulfilment capabilities and conquer the last mile
Smart category management
How smarter assortment strategies by channel help optimise the customer journey and increase overall performance.
Disruption of the food supply chain
Global perspectives and future outlook for the ever-growing e-grocery business and its impact on the overall food industry and retail landscape
The speakers include among others Nader Amiri, founder and CEO of el Grocer; Penny Cox, SVP of Regional Supermarket Lazada/Alibaba group; Siddharth Nambiar, director Prime Now Amazon; Parekh Vipul, co-founder of the largest Indian online food company BigBasket; Zina Mavroeidi, managing director E-fresh.gr as well as David Ochmann, chief commercial officer at the leading industry player, LeShop, which belongs to Migros. The host is the broadcast journalist, TV & live events host and producer from the USA, Louise Houghton.
The congress targets decision-makers from the international food trade and industry, platform providers, start-ups and interest groups from the food industry and logistics. Experts from the sectors digital strategy, E-Commerce, omni-channel management, online marketing, purchasing and logistics are invited to attend. Participating in the congress is subject to a fee.
100 years of Anuga
Anuga is celebrating its 100th anniversary this year – a remarkable sign of its long- term support of the industry. The first Anuga took place in Stuttgart in 1919 with the participation of around 200 German firms. Based on the concept of an annual touring exhibition, further events of the General Food and Luxury Exhibition were staged, among others in Munich in 1920, in Berlin in 1922 and in Cologne in 1924. With around 360 exhibitors and 40 000 visitors, the first Anuga in Cologne was the best event since its inception, which is why the organisers opted for Cologne as the permanent location. In 1951, for the first time over 1 200 exhibitors from 34 countries took part, whereby Anuga ultimately established itself as the central international business platform for the food industry in Cologne scheduled every two years. Over the course of time, due to the staging of leading trade fairs such as ISM and Anuga FoodTec, the trade fair advanced from being a food and processing platform into becoming a trade fair purely for food and beverages. In 2003, the Anuga “10 trade shows under one roof” concept was implemented. Today, with 7 405 exhibitors and around 165 000 trade visitors from the trade and out-of-home market, Anuga has developed into the leading global trade fair for food and beverages.