VR Print is helping manufacturers embrace digital, traceable and sustainable solutions — empowering those who act today to lead the market tomorrow.
The shift in packaging trends
Packaging is no longer just about protection and branding. It has evolved into a strategic tool that reduces costs, improves efficiency, builds consumer trust, and creates a competitive edge. With the upcoming GS1 Sunrise 2027, the industry is moving beyond traditional barcodes to QR codes, requiring upgrades in print quality, code verification, and variable data.
GS1 Sunrise 2027
VR Print is leading the way with GS1 Digital Link-compatible QR codes and Scantrust® secure QR technology. These solutions combine authentication, traceability, and consumer interaction. AI-enabled “conversational packaging” allows consumers to access product-specific information, such as ingredients, allergens, origin, storage, recipes, recalls, and recycling instructions. This innovation not only drives engagement but also provides valuable insights for manufacturers.
Sustainability in packaging
The focus on sustainability is shifting from making packaging “more sustainable” to eliminating unnecessary components. Labelling by Banding® is a game-changer in this regard. It uses a narrow printed band that wraps, seals, and cuts in one automated step, replacing adhesives, liners, and secondary packaging. This process integrates weighing, pricing, branding, and variable-data printing into a single step.
Benefits of labelling by Banding®
Labelling by Banding® offers numerous advantages:
- Reduced material use: Minimises waste and simplifies recycling.
- Lower costs: Cuts down on manufacturing expenses.
- Improved product visibility: Enhances shelf appeal.
- Flexible printing: Enables smaller runs and faster product launches.
- Streamlined manufacturing: Reduces production steps.
Real-world application: Gen4Foods
Gen4Foods implemented Labelling by Banding® for their Vienna multipacks. This change eliminated secondary packaging, improved product visibility, and reduced costs, showcasing the practical benefits of this innovative solution.
Preparing for the future
Manufacturers must act now to adopt smart, digital, and sustainable packaging solutions like Labelling by Banding®. These innovations not only meet GS1 Sunrise 2027 requirements but also provide a significant market advantage.
